Services
Ancar Marketing specializes in Marketing services as Demostrations, Events, Promotions and Merchandising.
When a customer receives a sample of a product, they can try it and see if they like it – NO other marketing tool is more convincing! PUT YOUR PRODUCT RIGHT IN THE HANDS OF THE CONSUMER…
We prepare a customized summary of sales results and customer feedback.
Merchandising
Our merchandising services
The Service of Merchandising is oriented to maximize the exhibition of products, to guarantee the presence of the product in the point of sale and its rotation.
This service releases to our clients of the effort that represents to make the processes of selection, hiring and qualification of the personnel to its service, which allows this company to dedicate a greater time to the management of Core Business
Ancar Marketing, is in charge to assume the administration and hiring of the personnel who executes the service, and in addition he such provides the training to traverse of the directives and agreed requirements with the policies that client needs to carry out in them point of sale.
Strategic and promotion merchandising:
This activity is carried out by a determined time.
Emphasizing one or several products in additional supplies and/or exhibitions, to obtain hard is present at line of vision, that next to the supplies of price, is translated in an emphasis of special sale, and to contribute thus to the purchase by impulse, not glided previously.
Operational merchandising
This service is carried out in the shelf of the establishment.
Where the product has its place and space of permanent exhibition during all the year.
Events
Ancar Marketing takes an integrated approach to reaching your customer. We work with you first to understand who your audience is, what’s relevant to them, and what matters to them about your product.
EVENT MARKETING
For nearly 5 Years Ancar Marketing has been working on the execution of event marketing. During this time, the company has developed a much deserved reputation for providing some of the world’s leading companies with the highest quality boots-on-the-ground representation, getting their brand face-to-face with millions of potential customers.
The world of consumer marketing has been through dramatic changes in recent years. In response to these changes the team at Ancar Marketing has been working with existing and new clients to develop new strategies, capabilities and measurements to find new ways for helping brands grow their business
ANCAR MARKETING DELIVERYS THE UNIQUE PROMISE OF YOUR BRANDS
Ancar Marketing takes an integrated approach to reaching your customer. We work with you first to understand who your audience is, what’s relevant to them, and what matters to them about your product. We make sure that whatever we create – be it an event, a web presence, a contest or a shelf-talker – delivers the unique promise of your brand.
DEMOSTRATION
There’s no better incentive for shoppers to choose your product than the direct approach — especially when it is introduced by well informed and professional demonstrators.
The first impression of a product is a visual one; our demonstrators ensure a high quality visual presentation of your product and emphasize the selling features with enthusiasm, always with professionalism and courtesy
When a customer receives a sample of a product, they can try it and see if they like it – NO other marketing tool is more convincing! PUT YOUR PRODUCT RIGHT IN THE HANDS OF THE CONSUMER…
Sampling attracts the attention of customers, and can be extremely useful for products that are new, different, more expensive or alternative in some way; also product sampling educates the consumer about the product.
PROMOTION
We coordinate and participate in events including:
- TRADE SHOWS.
- SALES MEETINGS.
- NEW PRODUCT LAUNCH.
- GRAND OPENINGS.
- CUSTOMER APPRECIATION.
- TRAINING.
- SEMINARS.
- SPORTS & CULTURAL EVENTS.
SAMPLING
The rational consumer is increasingly taking their purchase decisions at point of sale, it becomes necessary to vendors use all the tools at their disposal to maximize their sales and thus their share of market.
Sampling Methods
PROBABILITY SAMPLES: SYSTEMATIC, CLUSTER, SIMPLE RANDOM, STRATIFIED.
NONPROBABILTY: CONVENIENT, SNOWBALL, JUDGMENT, QUOT.
Why Sampling?
79% of consumers say that samples and demonstrations influence their product purchase decisions more than TV or radio spot.
- Sampling reaches a huge audience
- Sampling is a very important marketing strategic
- The sampling activity goes far beyond the day of sampling and has great impact on future purchasing decisions of consumers sampled
- The sampling allows for increased consumer universe of product and market share
- Sampling persuades consumers to become buyers of the products of whose existence they knew but had never purchased
- Sampling consumer retains and develops brand loyalty
WE PROVIDE THE FOLLOWING
- We discuss with the company the demo product, selling features, promotion goals, and general details.
- We confirm store times with store manager after we received store lists, dates and times of demo events.
- We book trained professional demonstrators and prepare documents with product info for them.
- Customized demonstration reports are prepared.
- We distribute materials, paper products, appliances, coupons, other.
- We are on call throughout demo times and supervise the demo events.
- We prepare a customized summary of sales results and customer feedback.